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Oats

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By: Sean Moloughney

Editor, Nutraceuticals World

The resurgence of oats as an ingredient in the food industry has continued in recent years, driven by a healthy image as a high-energy, wholegrain and heart-benefit food, according to Innova Market Insights. Breakfast cereals account for nearly 40% of the 1600-plus global launches of bakery and cereal products containing oats recorded on the Innova database in the first six months of 2010. For further information: www.innovadatabase.com

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